: 10 Mistakes that Most People Make
Marketing to the Millennials
A large part of the population is made up of the millennials. We then see the Generation Z members contributing another large segment to the overall population. The combination of those segments makes up about half of the total population we have. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a roadmap to take when marketing to Gen Z and the millennials.
These groups tend to chase great experiences. The previous generation were more into the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You need to demonstrate how your products and services will impact and influence their lifestyle.
Online marketing will be our preferred marketing approach. They are generations that have grown up using the intent and smart devices all the time. They are constantly online. It, therefore, makes sense to try and market to them where you are certain they will be found. You need to think more of social media platforms and less of print and traditional media platforms.
You also need to tell them what your brand is about. Their need for meaning does not allow them to buy a product just because it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. It helps if your brand is one that takes into consideration some of their major issues. They normally show concern for things like global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
There is a need to use gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. They come with some special and ever-changing tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
You can discover more marketing tips on this site.