A Quick Overlook of – Your Cheatsheet
How Logo Colors Can Improve Your Brand
Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? What colors make an attractive and enticing logo?
You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. There are various ways that certain colors speak to use. Using certain colors in your logo helps to communicate what your business or brand is all about.
Questions about your business should be asked before creating your logo. What is your target market – male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
Men are attracted to the color red. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
With orange, you get a friendly, playful color. It shows overall energy. It is great with children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
The cool colors are given below.
Blue is the most popular logo color. It represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.
It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.