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Techniques on How to Execute Seasonal Design Into Your Branding
Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it is because of the snowflakes or the pumpkin spice, it looks like almost all businesses are quickly hopping aboard the holiday hype train by incorporating different seasonal design elements into their branding.
Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Let your logo spread the joy of the holidays.
Your logo can speak volumes about your brand and its message to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.
The key word here is subtle- don’t go too crazy with the holiday spirit, know that your logo still needs to represent the identity of your brand. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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Social media and seasonal design trends.
The best place to implement seasonal design elements into is social media.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Check this website out.
You can post blog contents that are relevant to the season if you have a company blog. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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