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Elements of Search Engine Optimization

The Technological world revolves around the website. People are now moving from physical shops that we know to online shops on website. Search Engine Optimization involves the strategy and techniques used to attract many internet users to click your website link. Search engine optimization is all about ways of increasing your website placement level in the search result. There are some elements of search engine optimization which are constant and does not change with changing techniques of search engine optimization. Below are some SEO elements which have remained relevant for a long time.

Users’ need is the most important element of search engine optimization. In the current world, a website is a business like any other and it is the customers who can make a business flourish. The questions the potential customers seek answers to will guide you to know the need of customers This will help you get the content to write about translating to traffic in your website. The content you write should address the questions asked by your potential customers. The most asked questions can be traced by the use of keywords. Many tools for finding the keywords are available.

Content marketing is another search engine optimization element. A website that has high-quality content receives many visitors. Observe the trend of your potential customers to know the website channels that they like visiting and provide them with your content through the channel they like most. Such website channels include YOUTUBE, Facebook, Twitter and many other social media platform. Visual presentation of content is highly recommended. For efficient communication to your potential customers make use of pictures and videos.

The universal resource locator is another element of search engine optimization. The first thing an internet and internet user looks at the URL of the website. Website which has URL that is well structured with proper keywords increase search engine optimization. User experience is determined by the arrangement and structure of the URL.

The fourth element of search engine optimization is the external linking. A person visiting your website can easily navigate through different web pages on your website through the links to different pages. Social media platforms are taking over online marketing because that is where many potential users spent their time. By connecting your website to the external social media platform, many people are able to read your content. The high placement of your website on a search result can be attained by linking up your website to social media.

Title tags are the last search engine optimization. A title tag is HTML tag found within the head anchor tags that tells the browser what the webpage is all about. Including a keyword to the title tag increases relevance your website greatly. A title with rich keyword attracts many readers to a website because it increases the relevance of search optimization.

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